Tech marketing for new categories

Complex technology, made legible.

Senior marketing leader, AI-fluent builder, and emerging-tech operator with a record of launching funds, rebuilding trust, scaling communities, and turning early-stage technical products into market-facing stories.

*Logo "borrowed" with much love from the great punk rockers, Strung Out.

About

A marketer who can operate where the story is still forming.

I work best at the edge of new markets: AI, Web3, fintech, venture, privacy, and other categories where the product is technical, the audience is skeptical, and the narrative has to be precise.

I have led marketing at Shima Capital, Discreet Labs / Findora, Mogul Productions, and Peerplays, often as the first senior marketing hire or the person brought in when the story, team, or market needed sharper operating discipline. My work spans brand strategy, PR, GTM, portfolio advising, community growth, reputation management, campaign design, executive voice, and hands-on AI-assisted building.

A little more human

Outside of the work itself, I'm a writer by trade and placed highly in the prestigious Nicholl Fellowship screenwriting competition hosted by the Academy, aka The Oscars. And, more importantly, summers are spent in the RV with our two young boys (albeit with Starlink in tow so I'm never really offline, much to my wife's chagrin.)

10+ Years building marketing systems across frontier technology
$200M Fund launch supported with exclusive and Tier 1 crypto coverage
100k+ X audience grown for Findora in under a year

Experience

Selected work across emerging technology.

A few roles and operating chapters that show the pattern: technical markets, high-context narratives, credibility gaps, and growth work that had to move in public.

Select Projects

Portfolio, ecosystem, and advisory work.

Momentum
D3
Goldilocks DAO
Berachain
Doma
Tangem
Open Forest Protocol
Imua
Kinetk
Findora
Shima Capital
Tribal Finance

Writing

Selected writing and thought leadership.

Technical explainers, launch announcements, executive ghostwriting, PR, and reputation work across crypto, venture, leadership, and market education.

Contact

For work & consulting, collaborations, or just to chat.